Create campaign scenarios and forecasts to better allocate your marketing budget.
Create different scenarios by modeling budget, conversion rates, cost-per-click and customer value.
Keep all your crucial metrics always in front of you
Play with your funnel variables to visualize worst and best-case scenarios
Start from your sales goals to understand how much budget to invest
Measure the return of your campaigns and scale up the profitable funnels
By showing your campaigns's potential returns during the sales process, you can close more clients for your agency and for a higher monthly retainer.
Visualize your current campaigns in one single location.
Forecast your campaign budget and revenue based on your funnel values.
Create a model for each marketing campaign and forecast future results. Play with the funnel variables to create different campaign scenarios.
"If we invest $50,000 from our marketing budget, how much revenue will we close?"
"If my company wants to add $1M in recurring revenue this year, how much do we need to invest for each campaign?"
"If our conversion rate from click to lead increases to 15%, how much revenue will we close?"
"If the customer value increases to $1,500, how much revenue will we close?"
Create a best-case and worst-case scenario and forecast how much budget it will take to reach your revenue goals. Compare your funnel estimates with the actual numbers from your campaigns.
How much additional budget do you need to invest to win an extra $100,000 in revenue?
Choose a monthly or annual plan. 7-day free trial available for all plans.
Each additional user on the same account is $19/month.
Each additional user on the same account is $140/year.
"We started using FunnelTap to create potential campaign scenarios for our potential clients, and to show them what ROI they could achieve by working with us. Our conversion rate increased by over 50% in 4 months, and we are now able to sell our account-based marketing program for a premium by forecasting the client results".Request a demo
With FunnelTap you can create both sales and marketing funnels. You can use it to forecast Facebook Ads funnels, email campaigns, Google Ads funnels, LinkedIn Ads funnels or your sales funnel.
FunnelTap was created for marketing and lead gen agencies, so it has a powerful Client dashboard. However, it can be used by internal marketing team and sales executives to map and forecast their funnels.
You can create an unlimited number of clients. Each client will have its own workspace, where you can track and forecast their funnels. There is a dropdown where you can quickly switch between clients.
We currently don't integrate with any ads platform, so the numbers to map current funnels must be input manually. However, we are working on connectors for each of the main marketing and sales platforms, including Facebook Ads, Google Ads, LinkedIn Ads, Salesforce and HubSpot.
In order to forecast a funnel, you need to first create a Funnel Type (e.g. Facebook Ads) where you map the stages, then you create a campaign with your current numbers. Once you have mapped your current funnel, you can start creating funnel scenarios. Example: "How much do I need to spend to close $200,000 in sales?".
There are currently 6 variables that can be manipulated to create campaign scenarios: 1) Budget; 2) Cost (e.g. CPL); 3) Conversion Rates; 4) Revenue; 5) Funnel outcome (e.g. # of new customers); 5) Customer Value.
We started as a B2B marketing agency, and we started using an Excel spreadsheet to calculate our clients' ROI during the sales process, since we had solid benchmarks. Our clients loved it, but it was painful to manage and track funnel scenarios on a spreadsheet. This is why we decided to create FunnelTap.
Absolutely! Contact us at firstname.lastname@example.org and we'll help you track your funnels and create your first scenarios.